Versus Versace is a diffusion line of the Italian luxury fashion house Versace. It was launched in 1989 by Donatella Versace, the late Gianni Versace's sister and current chief creative officer of the Versace Group.
Versus Versace is known for its edgy and youthful designs, featuring bold prints, statement embellishments, and a rock 'n' roll aesthetic. The line caters to a younger demographic and offers a more affordable option compared to the main Versace collection.
In recent years, Versus Versace has collaborated with various celebrities and designers, including rapper M.I.A. and designer Christopher Kane, to create special collections. The brand has also been known to host unique and interactive fashion presentations during Fashion Week, incorporating elements like live music and digital technology.
Versus Versace has a strong presence in the fashion industry and continues to be a popular choice for those looking for trendy and eclectic pieces.
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